Silent film actress Clara Bow was the original "It Girl" (because she starred in a movie called It).Also compare it to the "star system" employed by the studios during the Golden Age of Hollywood, which this is effectively a modernized version of.Įxamples of Hollywood Hype Machine include: Examples that didn't hold up (try to keep to the particularly glaring examples): For every Leonardo DiCaprio who makes it to the top, there are countless young studs off of The WB or The CW who don't.Ĭompare Deader Than Disco, Hype Aversion, Hype Backlash. The main exceptions are, of course, young Bishonen actors whose main purpose is to make young women Squee their way to the theater. Male stars, meanwhile, are offered a lot more leeway with their looks, and can even be downright unattractive (and can therefore get known for things besides their bodies), so they are less affected and are generally less replaceable. As the female stars age, Hollywood decides they aren't pretty enough anymore, and casts the new young thing. Women seem more affected by this than men, perhaps as a result of roles and stardom coming to the most recent pretty new girl on the scene. It's likely that every major star of today, good and bad, has at one point benefited from this. Still, The very existence of Hollywood and the television industry depends on fresh young talent. Not even the might of the Hype Machine can determine what the public's tastes are going to be and while it can be powerful, it requires a certain delicacy of touch trying too hard to make someone the Next Big Thing is a very good way of making the public sick of them very quickly. The reason that magazines, tabloids and TV shows (even ones unaffiliated with Hollywood studios) get into it is because, by pushing these new big stars, they can have big headlines and have paparazzi follow them around, thus selling more magazines and getting higher ratings. The Hollywood Hype Machine is very fickle, but has a never-ending supply of willing young stars and starlets ready to take the place of the old one. Sometimes the actors reject Hollywood for a normal life, get overwhelmed and suffer public burn-outs, or become too associated with a particular role. At worst, they will be in rehab, unemployment lines, and "Where Are They Now?" specials ( or worse). At best, they will continue working in indie flicks, low-key studio pictures, and television, and may even be able to mount a comeback later. If it bombs.? Well, the star will linger for a year or two before disappearing, as people wonder "what the hell ever happened to.?". Did they suddenly become less good-looking? No, they're just not worth pushing any more. Meanwhile, failed stars will suddenly drop off these lists. They'll make People's list of the 50 Most Beautiful People and, if they're female, the "Top 100 Hottest Women" list of any men's magazine. They'll show up to host Saturday Night Live. Men's/women's interest magazines will be lining up to offer them a sexy photo shoot. Tabloids will start following them around. Several new roles will be announced at once. They'll immediately appear in celebrity magazines and on entertainment programs and be touted as the Next Big Thing, and they'll give interviews in every medium possible. An aspiring, good-looking young actor or actress, after getting a few noteworthy roles in indie films, TV shows, or their home country under their belt, will be chosen by a studio to be the "Next Big Thing" (or "It Girl" if they're female) and will thus get a major headlining role. The Hollywood Hype Machine refers to the massive set-up that is in place to create said new stars, or new TV shows, books or movies. Having a long line of replacements always pays off, and you can never have too many major stars. This is especially handy when the fickle viewing audience turns on a big-name actor with star power, or Real Life Writes the Plot and they do something scandalous. ![]() A new big star can sell a movie, and once they're proven a success, they can sell many other movies. Ever since Hollywood has been in existence, it has tried to make new stars.
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